Ethimask - Canada's newest weapon against Covid-19 founded right here in Penticton

Penticton – Ethimask is a new brand of stylish, reusable protective facemasks that are ethically sourced from manufacturers in Thailand. The brand features two varieties, both of which are made from materials that block small particles: A deluxe facemask made from water repellant NUVA 1811 cotton-silk micron technology to provide extra protection against aerosol droplets, and for those looking for a more affordable option or with sensitive skin, a comfortable 3 layer mask made from muslin cotton complete with a handy pocket for an extra filter layer. Both products are designed in a way that is both comfortable and fashionable, with simple colours and funky designs to fit all fashion tastes. “There is no doubt that Canada faces a challenging 12-18 months, where the ability to protect yourself and your family is firmly in the hands of your fellow citizens”, said Martyn Lewis, a licensed pharmacist in British Columbia and co-owner of Ethimask. “Fashion, although not usually a core priority of a health professional, is now a critical component in ensuring that all Canadians adopt the new global standard to protect one another. We really are in this together.” Derek Adduono, a longtime friend of Lewis and owner of ‘Redbag’, uses his brand of apparel and clothing imports from east Asia to positively influence workers both near and far. “We personally visit our vendors on at least an annual basis to ensure we only deal with manufacturers who share our ethical values, such as healthy working conditions and wages that support them”. The duo hope to use some of the proceeds from sales to offset the cost of supplying masks to those who are most vulnerable, such as frontline healthcare staff and care home residents. “There have been some poor ethical standards on display since the virus touched down on Canadian soil. Stockpiling of much needed items, hyper-inflated prices, substandard items that are described as meeting a standard. We want to help Canada set an example to the world of how we can win this battle by working together”, said Adduono. Lewis added, “The thing that has been clear from day 1 is that time is of the essence, so when Derek informed me of his resources, it was clear that we could play a big part in the solution of what could prove to be a very tricky problem to solve.” For more information, contact ……… or call ………………………... Masks are available online from